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AIR JORDAN 7

AIR JORDAN 7

The Air Jordan VII was the shoe worn by MJ on his way to becoming a international icon.

As MJ’s prominence rose, the AJ VII steered the Air Jordan line in a new direction. In an effort to distinguish Air Jordan from Nike as a whole, the shoe saw two daring omissions by design — exterior Nike branding and a visible Air window. Foreshadowing even bigger changes to come, the Air Jordan line now began to be marketed separately from Nike Basketball.

Bugs Bunny replaced Spike Lee’s “Mars Blackmon” as the pitchman, and for the very first time there were no Nike logos visible on the outside.

The Air Jordan VII was the shoe worn by MJ on his way to becoming an international icon. Not only did he repeat as a NBA champion, Finals MVP and MVP during the regular season, he also led the USA to a gold medal at the 1992 summer games in Barcelona.



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